At Videns, we are fully aware of the environmental impact of AI: water and energy consumption, and the resources required to store and run models. For us, it is essential to consider AI as a whole—what it helps optimize, the practices it transforms, and the value it delivers relative to its footprint. That’s why we are committed to prioritizing lean, useful, and responsible approaches that minimize environmental impact as much as possible.Our approach always aims for “just enough”: selecting the right type of model, with the appropriate level of complexity, based on the real need. We believe that useful, frugal, and well-designed AI is not only possible—it is necessary.
And because every action matters, we are committed to raising awareness among our team, partners, and clients about adopting more responsible digital habits, and helping them understand the real impact of their consumption.
Artificial intelligence also has a duty to serve as a driver of social progress. Positive AI is technology placed in the service of the common good: it supports informed decision-making, improves access to essential services, and strengthens inclusion. At Videns, we believe that when ethics and people are placed at the heart of each project, AI can truly help build a fairer and more sustainable future.One of the recent initiatives that inspires us is the
Law Zero project, led by Yoshua Bengio and MILA, which proposes an ethical framework to ban autonomous AI systems that could cause major harm.
